Joseph SimpsonHi, I’m Matt Janaway, CEO of Marketing Labs, a digital marketing agency that’s passionate about driving growth for businesses through innovative online strategies.
My role involves overseeing our projects, pushing the boundaries of our digital marketing processes, and ensuring our clients achieve the best possible results.
What does Marketing Labs specialise in? Do you serve any particular market?
We specialize in SEO, PPC, and comprehensive digital strategy implementation. We’re versatile and tackle diverse markets and verticals.
We’ve achieved great success across both B2B and B2C markets, and specialise in eCommerce as well as service-led businesses.
What is the secret of your success?
I’d say the secret is a blend of relentless learning, adaptability, and genuine passion for digital marketing. We always aim to stay ahead of the curve and use data-driven strategies to ensure success for our clients.
Stay curious and never stop learning. The digital field moves rapidly, so keeping up with new technologies and methodologies is key.
What do you love about what you do?
It probably sounds a little bit cheesy, but this is a hobby for us. There’s a lot to love, but what stands out most is seeing our strategies turn into real results for our clients.
A favourite project of mine was working with an emerging tech company to scale its online presence internationally. It was challenging but massively rewarding.
What are some of the challenges that you are facing, and how are you tackling them?
Like many in our industry, staying abreast of the constantly evolving digital landscape is a challenge.
We tackle this by investing in continuous training and embracing innovative tools and trends that drive efficiency and effectiveness.
We have an internal business incubation opportunity which allows our team to start projects to test various hypotheses. This works extremely well for developing ideas into future strategies.
How do you use 20i’s Reseller Hosting? Does your whole team use it?
We rely on 20i’s Reseller Hosting for hosting the majority of our client’s websites. It’s a crucial part of our service offering, ensuring sites are fast, reliable, and secure. Our entire team utilises these services to manage and maintain client sites effectively.
You have been with 20i for quite some time now. What made you stick with us?
I think we were amongst the earliest 20i agency partners. 20i has consistently provided reliable service and excellent customer support, as well as good value hosting, which is fast and reliable.
Your platforms’ scalability and ease of use allow us to effortlessly manage multiple client websites, which is vital for our operations.
What does the future hold for you and Marketing Labs?
The future is bright! We’re considering expanding our services to additional markets and refining our approach to include more marketing solutions.
What advice/wisdom would you like to share with the world?
Stay curious and never stop learning. The digital field moves rapidly, so keeping up with new technologies and methodologies is key.
Also, always focus on delivering value to your clients; it’s the clearest path to sustained success.
Where can people find you and get in touch?
You can find us at marketinglabs.co.uk
Feel free to connect with me on LinkedIn at https://www.linkedin.com/in/mattjanaway or drop us an email directly from our website!
You might also like some of the digital marketing guides and content that I produce on my personal blog https://www.mattjanaway.co.uk.
Matthew Telfer
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