Matthew TelferTrust is one of the most powerful drivers of sales, particularly in the web hosting industry.
Customers need to be confident that their website is in safe hands.
Whether they are launching a personal blog, an ecommerce store, or a business website, they want to know that their hosting provider is:
- Secure
- Reliable
- Committed to high performance
As a web hosting reseller, one of the most effective ways to build credibility and increase conversions is by using trustmarks.
What Are Trustmarks?
Trustmarks are an easy and effective way to differentiate yourself from competitors, build customer confidence, and increase your web hosting sales.
These are visual symbols, logos, or certifications that act as trust signals, giving potential customers reassurance about the quality of your hosting service.
Trustmarks are recognisable indicators that demonstrate a company’s credibility, security, and commitment to customer satisfaction.
For web hosting resellers, trustmarks provide instant reassurance about key aspects of your service, such as security, performance, and reliability.
They help customers feel safe in their decision to host their websites with you.
Trustmarks You Can Show on Your Website
Review Platforms
Their are numerous review platforms out there you can choose to direct customers to leave reviews, and then showcase your score(s) on your website.
Some like TrustPilot and G2 are paid for (and quite expensive), but there are plenty that are free and credible.
Platforms to explore include:
- Google My Business
- hostadvice.com
- SourceForge
- SaasHub
- GoodFirms
Customer Case Studies and Quotes
Nothing builds trust better than real-life success stories.
Case studies show potential customers how others have benefited from your hosting service.
Whether it’s a small business that improved its site performance or an agency that seamlessly migrated hundreds of clients, these stories help reinforce your reliability.
Green Hosting Credentials
Sustainability is becoming increasingly important for businesses and individuals alike.
Hosting on a 100% green infrastructure is a great selling point, and highlighting this with an eco-friendly trustmark can make a significant impact.
Whether it’s a renewable energy certification or a “Green Hosting” badge, let your customers know they are making an environmentally responsible choice.
Speed and Performance
Website speed is crucial for SEO, user experience, and conversion rates. Benchmarking your hosting performance against competitors can be a powerful trust signal.
You can also show performance metrics for a website before and after their move to your hosting, with the percentage uplift they gained by migrating to you.
Metrics such as page load times, server response times, and CDN efficiency should be highlighted.
Platform Trustmarks
Your autoscaling platform is a huge advantage, ensuring that websites remain fast and responsive even during high-traffic periods.
You can show potential customers that your hosting automatically adapts to demand without slowdowns or downtime.
Established Since…
Trust comes with time. If your hosting business has been running for several years, make sure to include a “Founded in [Year]” trustmark.
This reassures potential customers that you have an established history in the industry, increasing confidence in your reliability.
Money-Back Guarantee
A money-back guarantee eliminates risk for customers. It tells them that if they aren’t satisfied with your service, they can get a refund—encouraging them to try your hosting without fear.
Displaying a “30-Day Money-Back Guarantee” badge can reduce hesitancy and boost conversions.
Free and Easy Migrations
One of the biggest barriers to switching web hosts is the migration process. Many website owners worry about downtime, lost data, or complex transitions.
By prominently displaying a “Free & Hassle-Free Migrations” trustmark, you can reassure customers that moving to your hosting service is simple and stress-free.
Security Certifications and Features
Cybersecurity is a major concern for website owners. Displaying trustmarks related to DDoS protection, SSL certificates, malware scanning, and firewall protection can reassure customers that their data and websites are secure.
Your hosting with 20i also includes ISO27001-certified data centres, PCI compliance and two-factor authentication, these are excellent selling points that should be highlighted.
Endorsement Badges
When a reputable third-party organisation backs your products or services, it reinforces credibility and trust.
Showcasing an endorsement badge allows you to highlight this approval, reassuring potential customers of your quality and reliability.
Since people naturally trust recommendations from established sources, displaying an endorsement badge is a powerful way to demonstrate excellence.
Arron C
Austin Beresford
Really solid insights! I used to think the more trustmarks, the better, but I learned the hard way that’s not always true. A while back, I helped a client who had plastered their checkout page with every security badge, payment logo, and certification they could find. Instead of making people feel safe, it actually had the opposite effect—it looked cluttered and kind of desperate. We stripped it down to just a few key trust signals (SSL, a money-back guarantee, and a couple of customer testimonials), and conversions improved noticeably. Definitely a case of ‘less is more’ when it comes to building trust!