What is a .ai domain?

Selecting the right domain name is crucial for establishing a strong online presence, it not only represents your brand but also helps create a memorable identity that attracts visitors and builds credibility.  

One of the most intriguing options that has emerged in recent years is the .ai domain extension.  

But what exactly is a .ai domain name, who uses it, and should you consider using one for your business?  

In this post, we’ll explore the significance of the .ai domain, the advantages of adopting it, and whether it’s the right choice for you and your business.  

Whether you’re a tech entrepreneur or simply curious about the potential of a .ai domain, this post will provide valuable insights to help you make an informed decision. 

What is the .ai domain extension? 

As we all should know by now, ‘AI’, or Artificial Intelligence, refers to the use of technology that enables computers and machines to simulate human learning, comprehension, problem solving, decision making, and autonomy. 

The .ai domain has recently gained immense global popularity, particularly among tech companies and startups who focus on AI. 

You can read our AI survey results to see just how popular AI tools have become with digital creatives.

However, you will also see the .ai domain extension being used elsewhere, as it is also the country code top-level domain (ccTLD) for Anguilla, a British Overseas Territory in the Caribbean.  

While it started as the domain for Anguilla, .ai has transformed into a go-to for anyone with an AI-related or tech focused brand. 

Should you use it?  

There are several reasons to consider using a .ai domain extension for your business.  

Below are some key motivations for businesses choosing this extension. 

Credibility and authority  

Businesses focused on artificial intelligence, machine learning, robotics, and advanced technology frequently use .ai to reflect their industry focus. 

If your business fits into this bracket, it can be a powerful way to distinguish yourself as a leader in the AI industry and at the forefront of technology and innovation. 

Stand out from competitors  

The .ai domain can help to position your business better amongst competitors in the same field of tech, AI and innovation, helping to build trust with customers.  

Uniqueness

Having a .ai domain extension can give your business a modern and unique edge, it sets itself apart from more conventional extensions such as .com, .net, .org, and .io. 

As of October 2023, there were only around 200,000 registered .ai domain names, in comparison to over 250 million .coms. 

Because of this, it can help to make your business more memorable to potential customers.  

Rules around .ai domains 

Anyone can register a .ai domain, with the registration length being from 2-100 years, however there are specific requirements to follow:  

Here are the general rules for registering a .ai domain name: 

• Eligibility: Registration is open to anyone worldwide, with no residency or business location requirements 
• Character Limit: Domain names must be between 3 and 63 characters. They can include letters (a-z), numbers (0-9), and hyphens. However, hyphens cannot appear at the beginning or end of the domain name. 
• Initial Registration Period: .ai domains must be registered for a minimum of two years initially. 
• Renewal: After the initial period, .ai domains can be renewed indefinitely in two-year increments. 

Where to get it  

To secure your .ai domain, the first step is to check its availability. Simply enter your preferred domain name to find out if it’s available for registration here!